The ghost in the typewriter

Every professional ghostwriter knows the paradox. The better the work, the less visible the hand behind it.

That is why studying the masters such as Ogilvy, Caples, Schwartz, and French matters. They teach you how to disappear.

The goal is not applause. It is impact.

When the reader forgets there was ever a writer, the job is done.

#Ghostwriting
#StoryCraft
#ProfessionalWriting