At 60 miles an hour, the loudest sound in a Rolls-Royce is the electric clock.

David Ogilvy didn’t just describe a car. He set a standard.

The right detail—precise, unexpected, and true—can transform a product from ordinary to legendary.

If you want your message to stick, find the detail nobody else is talking about.

What’s the “electric clock” in your story?

#branding #storytelling #Ogilvy