How to Stroke Wrinkles Out of Your Face (With Nothing But Your Hands)

That was the claim. No cream. No surgery. No device.

Just a book. And your fingers.

It sounds implausible. That’s why it worked.

Schwartz understood the power of a promise that hovers just inside the realm of possibility.
Not outrageous. Just unexpected enough to make you stop and wonder.

#directresponse #copywriting #eugeneschwartz