Bruce Barton wrote about a man called “impractical.”

“He preached a Gospel which men called too idealistic. He said: ‘Love your enemies.'”

That “impractical” man changed civilisation.

David Ogilvy faced the same criticism early in his career. Too idealistic. Too unconventional.

Then he created the Rolls-Royce campaign. The Hathaway shirts. Built an advertising empire.

“Impractical” often means thinking beyond convention.

Beyond the safe.

Beyond the forgettable.

The greatest breakthroughs usually start with someone saying: “That will never work.”