David Ogilvy bought an eye patch for 50 cents.

Put it on a distinguished model.

Created “The Man in the Hathaway Shirt.”

The campaign transformed a small shirt maker into a national brand.

Why?

Unresolved curiosity.

Who was this man? Why the eye patch? The ads never explained.

That mystery made readers study every advertisement, searching for clues.

Hathaway couldn’t produce shirts fast enough to meet demand.

Sometimes the most powerful stories are the ones left untold.