“Stop taking vitamins.” Joseph Sugarman’s shocker flipped expectations, drawing eyes to his bold claims. Provocative openers cut through noise.

In biography work, controversy builds engagement. For ‘On Leadership’ with Allan Leighton, counterintuitive CEO decisions challenged norms. Your expertise might hold a fresh angle – a myth-busting insight or contrarian view. As your collaborator, that could be shaped to provoke thought and spark shares. Have you considered a contrarian claim in your story that would reframe how readers see your field?

Teena Lyons, Professional Ghost
#ProvocativeWriting #LeadershipBooks #PublishYourStory