The Loudest Sound in the Rolls-Royce

“At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”

That line didn’t come from a copywriter’s imagination. It came from a technical manual.
David Ogilvy spotted it, moved it to the top, and let it do the work.

He didn’t invent the story. He revealed it.

That’s the difference between writing and listening.

#advertising #ogilvy #copywritingcraft